The idea of 43 Things is very simple at its base: set long-term goals and keep track of your path to reaching them.
What I didn’t realize until I started using it myself was that it can be quite motivating to look at a list of your goals and the things you’ve done on them so far. It makes it harder to forget that you wanted to learn a foreign language or save up to travel somewhere. Since it’s always there in front of you and it’s easy to write blog entries about each individual topic, you find yourself really working to complete your life goals.
In addition, if others have the same goals as you, you can find extra motivation as they make their strides towards completion. I haven’t found quite as much inspiration from others as I have from myself, but I do like the option to “cheer” another person’s goal to let them know that, yeah, you believe in them… sorta touchy-feely, but in the scheme of the site, it works.
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