There have been some really bad taglines in the past, but I hereby want to announce the worst of the worst, the lamest of the lame, the one that I can’t believe they paid for… the award goes to Denny’s. Their tagline?
“Denny’s… A Good Place to Sit and Eat.”
Supposedly, the phrase captures the idea that Denny’s is “a comfortable place that offers an inviting, come-as-you-are environment and good quality, great-tasting food.” Whatever. To me, their tagline is something I would say about a table. They might as well have chosen, “Denny’s… A Place To Put Your Food” as far as I’m concerned.
Posted in Consumer Commentary