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June 28th, 2001

A Good Online Shopping Experience

Yes, soon I will shut up about my switching over to a Mac. Before I do, I wanted to tell you that the Apple Store offers an extremely positive shopping experience.

The first thing to note is that your order status, for all orders in the past 90 days, can be viewed at any time online. If the order has been shipped, you’ll get linked tracking numbers so you can view the detailed goodness on the shipper’s site. If the order hasn’t been completed, you’ll still get to see if it’s being processed or assembled. Nice.

Secondly, Apple seems to hire real people. With my first order, I was surprised to receive a phone call from Apple. I had chosen to ship the monitor to my work address versus home, since I’m here all day (duh!) Apple called to confirm that I really did want it shipped here. It’s their policy to call if the address doesn’t match a billing address. Again, nice. This extended to the order of my computer, which was stuck in "being reviewed" mode for two days. I called Apple and was told that, for some reason, there was a block on the processing… allegedly, there was some shipping snafu. The rep didn’t tell me to hold incessantly nor to just be patient; she removed the block, and yes, my order shipped later that day!

Along with Amazon, I think Apple offers the best total experience, start to finish. When you add in great customer service… wow. Got any recent experiences you’d like to share? Good or bad. -pm

Posted in Technology

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