The Daily Ping

I am amazed at how many people remember the Choco Lite amd the Marathon which are the 2 best candy bars in history.. I can probably blame most of my dental work on my love for these delicious morsels.

I have never heard of the Aero Bar? Is it worth pursing????

Thanks for the memories and the new craving for the Choco Lite that will drive me crazy!

Wow!

How cool……here I was just looking for my 2 favorite childhood candy bars,…the maraton and the chocolite, to find this!! It is nice to find others that not only remember, but miss the chocolite!! My own brither thinks I have mad it up. I have run into the Aero…I got very excited….it was good…but it wasn’t the same. I would be so happy if they could bring it back!!

They just don’t make them like they use to!!

Very amazed this post has up to date comments on it! Here’s a link to a picture of the Choco-Lite wrapper…. http://members.tripod.com/lisacafe/70sproducts.html
It came up in the ‘images’ search on Google. Enjoy!

Oh man! I’m so glad I’m not delirious! I too have tried to remind so many of my childhood friends about the Chocolite Bar and they thought I was looney ballooney! I couldn’t get the name exactly right, but I stumbled on what I thought was close, like the Choco lot Bar or something. Anyway, I Googled it and found this wonderfully, validating, site! YEAH! Surely someone should send this to Nestle – Posts dating back this far for one candy bar? I wonder if they stopped making it because it had some kind of drug in it? We’re sure hooked 20 or so years later (Smile).

I remember the ChocoLite song going,

“Light as a cloud, a chocolate cloud,
Smoo–ooth as a chocolate waterfall!

Chocolate never felt so right as ChocoLite!

Wow! It’s great to discover that I am not the only one who remembers Choco-Lite Bars!! Nobody I ever talk to remembers them, however my mother does and for this reason…when I was 8 or 9 years old I asked Santa for Choco-Lite bars in my Christmas stocking. I was thrilled that when raiding my Christmas stocking it contained 5 or 6 Choco-Lite bars. I loved them so much that I could not resist eating every single one that Christmas day. Stupid move on my part!! Not only did I get in trouble w/ my mom for eating them all in one day but I was sick as a dog for several days afterwards too. Ahh the memories of being a stupid kid…(and all the wonderful candy I remember from the 70’s.

I found a candy bar that is similar to the Chocolite bar of the 70’s. It has the air bubbles and everything. I get them at a store called Harry’s market in Atlanta but you can also order them on the internet. This is the link http://www.englishteastore.com/cadamich5.html

Hope that helps. I still want the real Chocolite though.

Sorry my last post was incorrect. I forgot to say it wa a Cadbury Dairy Milk Bubbly. The palan dary mil did not have the bubbles. You can find it at this web sight: http://www.taquitos.net/snacks.php?snack_code=2470
Enjoy!

Keep this thread going. I sent another e-mail to Nestle, albeit 6 1/2 years later.

Has anyone seen Razzles in Atlanta lately?

Oh YEAH..Chocolite was the absolute BEST & my all time favorite candy bar..I also remember that commercial with the woman riding the chocolate river & the big close-up of the bar with it’s air bubbles and that it had this enticing yellow & brown rapper with bubble-script lettering. So you guys think if enough of us bug Nestle they might revive the Chocolite Bar? I’ll gladly e-mail them daily if they’d consider it.
I’ve tried the Aero bar & you’re right it looks almost exactly the same as CL but somehow tastes different. Never heard of Wispa..Out of Wispa & Aero, which is closest to Chocolite? The only thing I’ve tried recently that tastes vaguely like Chocolite is Cadbury Flake bar. It’s made of flakes of chocolate loosely compressed into a bar so obviously it looks nothing like the segmented, perfectly bullion-bar shaped Chocolite & it’s also kind of smushy & melts easily. Plus it’s a little too airy, like I can eat 3-4 at a time without feeling overindulged.
Hey, does anyone remember that early ’70s commercial for Cheerios with the shadows of people riding bikes & playing tennis & stuff across the big yellow Cheerios box? The song went something like “you get a pow, pow powerful, good, good feeling from chee-chee Cheeri-oh, ohhs”..then the voiceover a the end proclaimed: “Groovy!”..Just wondering if anyone else remebembers this except me. Commercials from back then seem so much cooler in retrospect but maybe it’s just nostalgia…

SIGN THE PETITION TO GET CHOCO-LITE BACK

http://www.petitiononline.com/cl2005/petition.html

I seen this petition and decided to let as many know as posible. Pass it on and SIGN the petition.

By the way, check this out. A recent victory to bring back another simular to Choco-Lite, the Coffee Crisp.

http://coffeecrisp.org/coffeecrisp/blog.asp

And here I thought I was the only one who remembered(and still craved) those delicious Choco-lite bars! Never lose hope…just like fashion, certain candies are making a come back…remember Whacky Packs, the trading cards which took an everyday product like Tide laundry detergent and added a comical twist? Well, I found those about a year ago at a gas station. So keep the faith and maybe someday our taste buds will once again be tantalized by that sweet, unmistakable flavor that only the Choco Lite bar could provide! (Of course, an email campaign to Nestle wouldn’t hurt, and just might speed its resurrection)

Yes! I too would describe this candy bar I’d get as a kid, and no one would remember it. I could not remember the “lite” part. I knew it was Choco-something, it was in a brownish wrapper with yellow bubble lettering, and the holes in chocolate. It’s nice to know so many liked it as much as I did! Bring back the Chocolite!!

I know this is not our baby, but what a reminder. What’s keeping Nestle’s so long re-introducing Choco-lite ??? Even if it’s limited….just to satisfy the masses….get it done.

Choco Lite was awesome! I have been trying to place it for years now . . .only remembering the yellow and brown wrapper and light bubbly holes. I was in Niagara Falls this weekend and saw the aero. It is good but not quite the same. I’m thinking choco lite had more of a malt flavor/texture. I grew up where Ovaltine was manufactured so I smelled that every day walking home from school in the 70’s and used to ride my bike to the dime store and buy choco lites. I had to get some aero’s just to show my kids and let them experience something close to the real thing! Nestle, Please bring them back!!

I emailed AGAIN and was told…..
April 30, 2007

Dear Ms. Jones,

Thank you for your inquiry regarding the availability of Nestlé® Chocolite.

We no longer manufacture the product you requested and have no remaining stock available. Sales volume was not great enough to justify space on the retailers’ shelves. We apologize for the inconvenience and will report your comments to our Marketing Department.

We value you as a customer and encourage you to try another product from our family of fine foods.

Sincerely,
Jane Jones
Consumer Response Representative

Ref: N14942164

Oh my goodness!!!!! I can not believe I found this site. I have been telling everyone for years how much I miss choco lite bars. I LOVED them. They were the best. What’s up with Nestle? Why can’t they just bring them back. How could they say sales volume was not great enough??? Everyone on this site was buying them! Well, Lets keep the faith…ya never know!

Man it feels great not to be alone.Remember the good old days! chocolite forever in my mind, Areo bars in my stomach (no more break dancing for me)

OK, so I have found the whopper of all Choco-Lite discussions. I, too, find it really bizarre that no one I know remembers this candy bar, which I loved back in the early 70s. I think it was only available for a couple of years. I especially remember the cartoon commercial with the catchy jingle “light as a cloud, a chocolate cloud, smooth as a chocolate waterfall…” I would love to have a Choco-Lite again some day, but I would settle for just seeing that commercial again. It’s not on youtube. Does anyone have any idea if this commercial is available for viewing anywhere?

Also, as non-political as I am, I signed the petition 🙂 !

Happy munching,

Dan

Like everyone else here, no one I know remembers the Chocolite bar. I also remember one of their commercials vividly. I showed a bunch of workers in a factory, short guys, alomost like the Keebler elf commercials. There was a big vat of chocolate, and one worker carried a huge sack labeled “holes.” He dumped the sack in, and of course, you saw nothing come out of the sack, but in the vat, all these bubbles appeared. As a kid, the thought of a sack of holes was fairly pschadelic.

I remember and loved and have missed Hershey’s *Rally Bar*. My family has worked for Hershey since before I was born. We used to get free candy a lot and that was the one, along with Rolo’s, that I loved. I don’t know why they stopped making it, but I have read online that it is available overseas. However, it probably doesn’t taste the same as I recall. The chocolate recipe they use now isn’t even the same that they used then. I use to love the chocolate syrup to make chocolate milk, but they changed it and now it is a bit gross. The *PayDay* is quite similar to the Rally bar, but without the Chocolate on the outside. I think I will melt some chocolate kisses and dip the bar in the chocolate. When it cools, I’ll see if it taste similar to my memory. 🙂

Count me in if a petition is ever created to bring back the Rally bar. However, *I might quit buying Hershey products all together if they get rid of all the jobs in Hershey*. My whole family will be out of work and will lose their homes. Not to mention all the other people in the surrounding towns. Hershey and neighboring towns will be come a ghost town I’m afraid.

What year did they stop making Chocolite bars? I moved to Phoenix in 1976, and after that I don’t remember ever eating another Chocolite bar? Were Chocolites sold elsewhere still?

Thanks

“You never felt so good about chocolate, ’cause chocolate never felt as good as Choco-Lite!” I remember that jingle and the commercial with the bag of holes also. I’m glad to have found some kindred spirits here! 🙂

Thank god i am not the only one who remembers chocolite bars, it took me forever to find the name. I cant believe they dont make them anymore, what i would do to get my hands on one now. They just dont make things the way they used to. The chocolite candy bar was my all time favorite and sometimes i even dream about them after all these years. Im glad there are other people out there who remember them as well, i dont feel so alone now. They were sold in florida when i was a kid.

OMG!!! I’m sooooo glad to know that I wasn’t the only one that LOVED and remembers the Choco Lite candy bar. I grew up in Chicago and it was my favorite candy bar ever! The texture was unusal but it was still oh-so delicious and sweet in only a way that a child could appreciate. I wish that the power-that-be at Nestle would bring it back… *sighing wistfully*

Holy crap. I have been trying to explain this candy bar for a long time.It feels good and bad at the same time to figure it out, but knowing that I just can’t get it anymore. It doesn’t make sense that a taste can just go away.

Someone write me about cool stuff from the seventies. I got questions about cereal and erasers and magnets.

I was born Oct 12 1971

Unbelievable, I used to spend all of my lunch money on Choc-Lite at a Brooklyn store in NY. Faithfully every morning I would purchase at least 3 bars. I was just telling my co-worker about it and describing the wrapper and the commercial when he suggested that I try and Google it and OMG, I am amaze of how may of us like, well for me Loved Choco-Lite. I have never taste any other chocolate that was so god as Choco-Lite

Wow, I just conducted a Google search on Choco-Lite and came up with this page, on which I posted more than six years ago! I *still* want my Choco-Lite!!
P.S. I love Razzles, too. Despite the changes that have been made to them, I love them and am elated that I can still obtain them!

I Love choco lite bar and I was so upset when they stopped selling it in NY when I was a child . Everywhere I go I search for it and have come up empty……..I want my choco lite bar, please.

I loved this candy bar as well and missed it a lot since it went away in the late 70’s/early 80’s. I can still remember how it tasted.

I am going to try the Aero candy bar and see if it is like the Choco-lite.

There is an online petition to bring the bar back.

I feel like everyone else on this site. I tried and tried to explain the Chocolite to people to see if they could help me remember the name, but everyone just acted like I was crazy. How do you google something you can’t remember the name of? Anyway, I saw a description on an old-time candy site that mentioned Chocolite when talking about and describing an Aero bar. Finaly I had the name! Man, those were great candy bars. I think the last one I had was around 1979 or 1980 (I lived in Southern Cal at the time). I had to sneak them because I was allergic to milk, but it was worth it!

My fiance’ thought I was nuts. Doesn’t remember Choco-Lite at all, but I had a dream I was eating one the other night (I was born in May 1970, and these were my fave candy bars as a kid!!!). I remember the wrapper, and I signed the petition to bring them back. Did have an Aero a couple years ago and it was not as good. Different mouth-feel. Funny to see I am not the only 70s child that misses this candy!

razzle’s are all around up here in CT as are gobstoppers and bottle caps chocolite was one of my fav bars but the things i miss the most are wacky waffers they were 8 or so in a packet in different flavors like green apple and bananna

Yes I remember Choco-lite too! It was in the 1970’s and the commercial went something like:

“You never felt so good about a Chocolate,
Cause chocolate never felt so thick and light as Choco-lite. Light as a cloud, a chocolate cloud,
Smooo oooth like a chocolate waterfall,
Chocolate never felt as thick and light as Choco-lite!”

I used to eat them buy the case! They were by far my favorite chocolate, and along with Good-N-Fruity my favorite candies, and BOTH were taken away from us!!

Just like everyone else, I’m glad I’m not the only one who remembers that candy bar! I LOVED CHOCOLITE!

don’t know if it’s the same but they say these are Choc-Lite
copy and paste this link

http://www.healthsmartfoods.com/index.php?main_page=index&cPath=1

It’s awesome that this site has been active for 8 years. I, too long for the whipped chocolite of my youth. My wife has absolutely no memory of the seductive taste of the choco lite bar even though we were both born in 1965, grew up in the same town, were high school sweethearts…..who is this woman? lol. I would LOVE to taste that candy again!

I remember again and again. I used to ride my bike to the candy store, grab a Grape Fanta soda and a handful of the chocolite bars and sit outside on my bike and eat and drink and be happy. BRING them back……………Please.

Now more than ever we NEED the Chocolite back. I just emailed Nestle and suggested they bring it back. I think they would make a killing, I would certainly buy a ton and they would be introducing it to a whole new generation.

Hands down my fave candy evah!!

Hey Everybody,
I know I’m a little late to the party, and I’m not sure if this has been mentioned already, but you can order chocolite bars from http://www.oldtimecandy.com

Hey another sheri

I remember the space food sticks. First thing i went for when i went to grocery store with my mom. Damn they were good.

Hi all. Wow, this thread has been going for nearly a decade! A fan of both Marathon and Choco’ Lite, I’ve spent years searching for original wrappers from said candy bars and finally have them.

If you’d like to see what a Marathon bar and Choco’Lite bar wrappers looked like (in their unwrapped states) check out these links:

Choco’Lite
http://www.flickr.com/photos/jasonliebigstuff/3353435909/

Marathon
http://www.flickr.com/photos/jasonliebigstuff/3331001885/

Cadbury UK is making the marathon bar ,but it is called Curly Wurly $0.99 and Choco-lite (yes, it is the real deal this time unlike the poor version Aero bar) called Wispa for $2.00 at your local World Market store!!!!!!! Wispa=choco-lite I just had one!

just look up Wispa on the net-they are for sale at many diff sites from the UK and also dirctly from cadburygiftsdirect.co.uk-incredible!

oldtimecandy.com is NOT selling choco lite bars they are selling aero bars and falsely calling them choco lites!!!

Wispa bars are also on ebay for about $1.00 each !!

Oh! This is fantastic! I no longer feel like a lonely freakish loser longing for the taste of a lovely chocolate bar that hasn’t tempted my tastebuds for at least 30 years!

Thank you Daily Ping — and fellow ChocoLite lovers!

My father would buy ChocoLite’s for us every once in a while. They were ALWAYS my favorite! He would also buy a bag of the small ones (like “fun size” before there was a “fun size”) and keep them in the pantry tucked inside the yellow metal cabinet above the big counter.

The little ones consisted of 2 of the squares and were wrapped and sold in a bag. I have read in several of the previous posts that people describe the design on the chocolate as a sea shell…I always thought it was a half of a wagon wheel. Oh well…Anyways, sometimes at night if I couldn’t sleep I would come downstairs and my father would take me into the kitchen. He would disappear into the pantry for a moment and reappear with a little ChocoLite for me and one for him. We would sit at the kitchen table and quietly eat our beloved treats! He would ask me if I would be able to get to sleep? I would assure him that I would. Then I would say thank you to my Dad, give him a hug and a kiss and run back upstairs and hop into bed feeling like we had just completed some sort of secret mission for the government or something! It was like it was our little thing that we would do. I dont think my mom even knew that the ChocoLites were up in that cabinet! I am certain that she could not have reached them even if she did know!

I think about those times often. My dad would suprise my sister and me with a ChocoLie from the store every once in a while. I always loved them. So fun to eat! I forever will associate ChocoLite’s with wonderful times with my Father. I miss them both very very much.

Thank you for sharing your memories. I have enjoyed reading them.

I feel SO validated right now!! I used to ride my bike to the store in the 70s to get a Chocolite bar and orange soda, then head to the beach. life was so innocent back then. I never forgot the delicious taste but forgot the name. 30 yrs later, I now know for sure i am NOT crazy and didn’t imagine this candy bar. I am so happy right now, I can’t even go to sleep. Thanks for sharing your Chocolite love, everyone!!

Thank God I found you!! I was racking my brains to remember the name of this chocolate bar. My husband thought I was dreaming and there was no such thing. I found another site that hada picture of the wrapper! Success!! But then I read here that it was discontinued long ago… booo…I think it was the name which was confusing. As a nine-year old, who wasn’t thinking of dieting, I never thought it was low-cal, just light in texture. But I think there were problems with older women confusing it with a diet aid. 🙁 They should totally bring it back as a retro-baby-boomer item. Like the writer above, I at least feel valiadated that i am not the only one who remembers Choco-lite. (I also loved Razzles and Marathon, re: an earlier post)

Maybe we should form a Choco-lite support group?
Lisa

We should send this to Nestle… Choc O Lite was the best!! I think of it a few times a year, and wish I could get me some!

Holy crap! I’ve been trying to remember the name “Chocolite” forever, even pre-Internet. Every time I’d ask someone, nobody had a clue what I was talking about. Problem was, I couldn’t remember the name of the candy bar either. I just new the wrapper was yellow and brown, and the candy was chocolate and airy with those half seashell imprints. Haha, for some reason I would always describe them as a window shape, somehow reminding me of the house in Amityville Horror. Anyway, I finally stumbled on this site. Thank you!

Now, if only I could remember what the commercial was for that had some guy calling out “Raspberry! Luscious Grape!”

Hershey’s just came out with their “Air” chocolate bar. It is REALLY close to the Choc o lite bar. They also make it in the kisses which to me taste better than the candy bar. Run out and get a few…

I posted here 5 years ago, and still for this still maddeningly unavailable chocolate bar. I would even settle for seeing the animated commercial with the “light as a cloud, a chocolate cloud” jingle, but that’s nowhere to be found either. I have, in the meantime, collected some photos of ads and such, but don’t see any way to post them here. Is there a way?

Dan, you can’t post an image here but you can definitely link to one. So if you have a service like flickr or mlkshk – both of which are largely vowel-free – you’d be set.